The first Hackathon in a shopping centre will take place at Westfield London, Shepherd’s Bush. The Fashion Hackathon is a 24-hour in-centre competition for Europe’s best and brightest innovators – they will compete to create a new way of enhancing the consumer experience for fashion and retail brands in Westfield.

This is an invitation-only competition for a select group of 60 hackers – entrepreneurs, designers and developers.

It will take place amongst shoppers, in the middle of the centre, surrounded by interactive content for shoppers to better understand and experience current technology innovations.

The Challenges

Teams can choose from three challenges:

1. WHAT IS PERFECTION?

How can we use technology to help shoppers find the perfect item for them?

2. DOES FASHION MAKE YOU HAPPY?

How can we use technology to make people feel even happier when they're shopping?

3. LESS IS MORE / MORE IS MORE.

How can we use technology to help consumers make the right beauty choices?

Please view the full fashion brief here!

API's

We will be providing the following:

15 Spark.io wi-fi development kits (more info about this here, and cheat sheet here - remote will be availabe at the community site)
API key to the ASOS API (you can find documentation on it here - we will provide you with the key on Saturday)
Shopsense by shopstyle API (more info here - subscribe here to get your ShopSense ID, which will also be your API key - once registered, you will be able to find your API key in the account settings, starting with the letters UID)
Leap Motion (They have put together a guide for you - view it here)

If you wish to apply to compete, please fill out the form on our main site here.

Check here for the full terms and conditions.

Eligibility

This is an invitation-only competition for a select group of 60 hackers – entrepreneurs, designers and developers. If you wish to apply to compete, please fill out the form on our main site here. Participation is subject to approval by Westfield.

Requirements

The goal is to create an app that innovates the Fashion & Retail industry by answering to the either to the challenges set. The winning app won’t be just about just building a fashion-related idea, but about building a solution that’s relevant and creates a tangible impact – engagement, conversion, revenue, etc. In addition, the application must focus on a concept that that the judges determine can be developed into a working product within the next 6 months. This means completeness won’t be as valuable as a strong idea.

Hackathon Sponsors

Prizes

First Place

A trip to San Francisco for 3 nights including accommodation and £100 daily spending money.

Here the winner(s) will visit Westfield Labs and meet with Silicon Valley leaders at the intersection of Fashion, Retail and Innovation including Westfield Labs' Global Chief Digital Officer Kevin McKenzie.